Mrs. Meyer's Rose Parade Activation

January 2020
Experiential Activation
Pasadena, CA
20,000+ Attendees
From CEA Staffing
CEA jumped right into the New Year executing an activation in sunny California representing Mrs. Meyers at the Rose Parade. Our incredibly reliable and prompt team of brand ambassadors checked in bright and early, at 5am, on New Year’s day. It was another testament to how we truly work with the best brand ambassadors in the industry. Those who love what they do and show up with energy and professionalism each and every event they work. We got some pics of our brand ambassadors in action. They were responsible for sampling product, making some super fancy drinks for consumers, and they even got to ride around these pretty snazzy bikes. What a fun and creative activation put on by our amazing client and what an amazing start to the new year! We can’t wait to execute more awesome events across the nation throughout 2020!
Venue map
Rose Bowl Stadium
Pasadena, CA
Event Team
Agencies & Vendors