Overview
From O Hello Media
Pepsi and Motive, part of Project Worldwide, collaborated at the 2016 MLB All-Star Game in Cincinnati, Ohio. Pepsi and Motive created an extensive lineup of games and activities that took over a whole block in the fan fest area. The event featured branded jerseys, rally towels and t-shirts. The block party also featured a zipline that traveled above the entire fan fest block, a DJ booth.