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High Line Honey Summer Harvest

July 2018
Experiential Activation
New York, NY
1,000 - 5,000 Attendees
 
Overview
From Rebel & Rogue
TD Bank, the Premier Green Sponsor of the Highline, wanted to raise awareness about the plight of the honey bee and educate New Yorkers on the impact they have on our parks and greenery. We tapped local Beekeeper Andrew Cote to bring 3 Million honey bees to the High Line to enhance pollination and bring more flowers and greenery to NYC. To celebrate this initiative, we partnered with TD Bank and TBWA to create the High Line Honey Summer Harvest event, with local beekeeper educational seminars, a live flower wall centerpiece, custom ice pops and shaved ice with High Line Honey, flavored honey tastings, and educational content.
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