Rivalry Run 2019

THE CHALLENGE Partner with The Ohio State University to establish a new student tradition around the historic rivalry between OSU and University of Michigan’s annual football match-up. THE SOLUTION Nike and N/A created an “unsanctioned” Rivalry Run for students that weaved through OSU’s sprawling Columbus campus. We partnered with Block-O, the school’s largest student organization on campus with 3000+ members, known as the heart and soul of the student fanbase. The group helped us promote and register runners via our social posts, flyers and Rivalry Run website. N/A designed the course, and outfitted it with a mix of organic and deftly designed elements. The race began at 9:34pm, and at the starting line, runners were greeted by (the iconic) Brutus Buckeye, Buckeye cheerleaders as well as the famed Ohio State University band. The route featured a number of custom light installations including projection highlights of previous games, a neon Brutus, mile markers and wayfinding. At the finish line, runners were celebrated by cheering crowds, flag-bearers and more. They also received special swag and had the opportunity to trial Nike Air Zoom Pegasus Shield 36 running shoes. It was a joyous event, one that Nike and N/A hope to continue and grow year after year.