IBM Think Today

At IBM’s annual flagship technology conference (which BizBash called the most innovative meeting of the year), Think Today was the real-time event channel, broadcasting live all week long with live conference updates as well as behind-the-scenes previews. This week-long live broadcast featuring 27 shows with over 13 hours of content and 50 on-air C-Suite guests. I was the broadcast producer owning the production schedule and Showflo this content; overseeing two remote ENG teams, I was the point-of-contact for 50 on-air C-Suite guests. This activation won a BizBash Event Style Award for Best Use of Video at an Event, as well as Event Marketer Experience Design & Technology Award for Best Integrated Digital+Live Campaign.