AMEX LIVE LIFE

April 2018
Experiential Activation
New York, NY
1,000 - 5,000 Attendees
 
Overview
From Corey Witmer, LLC
This activation celebrated the launch of AMEX’S new global brand marketing campaign with a transformative journey allowing guests to escape the digital world for the real one by bringing the best elements of the internet to life. Held at NYC's Industria Studios, the experience included a real jungle, an “internet food automat,” a photo studio, and a live doggy playground. As co-producer, Corey led venue management, and oversaw A/V, hospitality & catering, A/V, décor, fabrication, and security. Over 2,000 guests attended over the course of four days, including the private launch party hosted by Jessica Biel.
Venue
Venue map
Industria Studios
Brooklyn, NY
Event Team
Agencies & Vendors
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