Kay Jewelers "Unlock Your Forever" PopUp

October 2019
Pop Up
New York, NY
150 - 200 Attendees
From HiLT projects
KAY Jewelers, in conjunction with jewelry designer Neil Lane, presents the “Unlock Your Forever” Pop-Up, an interactive bridal event that will take guests on an immersive journey as they discover their wedding style - from engagement rings to bouquets. Guests will explore six rooms inspired by the themes in Neil Lane’s new book, Style Your Wedding with Neil Lane - ELEGANT, ROMANTIC, RUSTIC, MODERN, LAVISH and VINTAGE. Guests will take a short quiz to reveal their “wedding personality type,” receiving a key that unlocks their matching room, enveloping them in their signature wedding day style with corresponding jewelry selections. Each room will serve as the perfect Instagrammable backdrop, complete with the music and decor and jewelry to complement each theme.
Event Team
Agencies & Vendors