Avon Repfest 2018

Avon calling! With more than 6,000 Avon reps knocking on Columbus’ door, ZenGenius knew this called for an event as iconic as the Avon brand itself. Establishing the creative direction for the Avon Repfest, the Events Merchandising team zoned the floor plan to highlight multiple product categories, themed vignettes with a variety of furnishings and decor. Sourcing and procuring everything from a bright red telephone booth for the London Calling collection, to wrought iron cafe tables and chairs for the Paris-inspired fall apparel launch, reps were immersed into the features of each product collection. From event coordination, sourcing and procurement, visual styling, installation and teardown, the ZenGenius Events Merchandising team set the stage for a successful selling season.