PCH Ladies Road Trip with CAN-AM

CHALLENGE Women love Rykers. And CAN AM wanted to celebrate that alongside a custom multi-day even paired with an informational ride up the coast from Santa Monica to Malibu! SOLUTION Praytell constructed a 3-day special PCH ride for 13 talented and diverse women chosen through a targeted influencer plan. Building the route, hotel experiences, pit-stops and branded gear moments, Praytell made the 10+ hours of riding time, strong new relationships, and unforgettable memories for our lady riders possible. RESULTS With first class hospitality while ripping up the PCH, our lady influencers documented the experience through their social channels providing unparalleled exposure for this incredible event and Can-Am Ryker. The play-by-plays gained 2.5 total reach and 240K impressions, all celebrating riding, adventure culture, and, most profoundly, women bond building and empowerment. As Natalie Paladin said “I personally left feeling so empowered and badass, and I know they all did too!”