#LogiTreats with Logitech @CES

CHALLENGE Logitech wanted to break CES and be one of the most talked about brands at the biggest tech show in the world. We decided the only thing that could break the tech bubble was... SOLUTION Keyboard shaped waffles! Praytell designed, wrapped, and built a custom #LogiTreats food truck complete with Logitech product shaped waffles and accompanying branded caffeinated beverages. Rotating menus and Logitech giveaways with a daily raffle kept the 4 day event sizzling. Parked front and center at the LVCC, social activations were executed both on- and off-site and managed by our social media strategy team with food influencers and key media nibbed on keyboards over the course of the show. RESULTS Logitech was consistently the most talked about brand within the broader CES social conversation - an enormous feat given that the brand didn’t make any corporate or product announcements. With over 50k engagements, 3.5K impressions, 64 potential reach, and 27K video views, our #LogiTreats proved to be Logitech’s most successful CES to date.