YSL Beauty Station & Pop Up - Experiential Activation in Cathedral City, CA | The Vendry

YSL Beauty Station & Pop Up

April 2019
Experiential Activation
Cathedral City, CA
1,000 - 5,000 Attendees
What had begun as a simple stunt of an extension of the YSL Beauty Hotel during weekend one of Coachella, quickly grew to include an 80’ pop-up store, impressive and immersive set dressing, a half-acre balloon field, billboard and a 25’ high neon lipstick monolith - all for the Insta! With only three weeks to build, we quickly scaled our involvement to fabricate fixtures, props, signage and large
Event Team
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