Tommy Hilfiger Dressember Pop-up

You can do anything in a dress. In building awareness of an anti-human trafficking campaign, Tribe of Asher designed and produced a Dressember pop-up for a Tommy Hilfiger CSR in-store event. Dressember's vision is a world without slavery. Every day during December, Dressember advocates wear a dress or tie to bring awareness and collect donations to end slavery and sex trafficking. For one month with the dress as their flag, advocates carve a path to a better future for people everywhere. Fundraising supports holistic, life-saving prevention, rescue, and aftercare through our programmatic partners. This Tommy Hilfiger event brought influencers, anti-human trafficking advocates and store patrons together in anticipation for Dressember's main campaign season. A few highlights included: - Interactive photo wall of Dressember advocates. Guests replaced photo greeting cards with answers to the prompt, “Why Do You Dressember?” then mailed their greeting cards as invitations to join the movement. - Ice cream sundae boards sponsored by Jeni's Splendid Ice Cream and Blue Bottle Coffee - Tommy tote bags DIY personalized and iron pressed with patches - Tommy nail & tattoo artist Tommy Hilfiger worked directly with Tribe of Asher to bring the Dressember movement to its community, an opportunity to carry out the Tommy CSR mission of serving women and children. At this in-store event, proceeds from every Tommy Hilfiger dress purchase went to the Dressember Foundation.