Dark & Lovely & _ Campaign Launch

For the Dark & Lovely Relaunch Experience, Mark Stephen designed and produced an electrifying environment centered around the brands relaunch. Guests established their preferred vibrant shade as they observed the Fade Resist museum exhibit, wrote their favorite hair phrases on our Interactive Wall, posed for an image within our interactive step & repeat, and more! To stimulate creativity and personalization, guests were able to preview a redefined look and feel through the use of an augmented reality application. The dynamic experience encouraged influencers to feel empowered and true to their roots as they embraced the shine of the newly face of Dark & Lovely.