HBO Latino Activation

October 2019
Experiential Activation
New York, NY
100 - 150 Attendees
 
Overview
From Driven Society
To celebrate the release of Latin Grammy Winning Artist Kany Garcia's Soy Yo En Vivo special now streaming on all HBO platforms, HBO Latino tapped Driven Society to create an intimate evening with 125 Latinx influencers and tastemakers. Guests were welcomed to delicious French-imported wines & Puerto Rican inspired hors d’oeuvres. We partnered with artist, M, to bring Kany’s lyrics to life. Marisol Garcia led a conversation with Kany and then our guests were treated to a small portion of the special concert that took place in Puerto Rico. Afterwards, guests enjoyed a drink menu inspired by Kany’s songs and created by Courvoisier.
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