Roksanda x lululemon Fashion Launch

October 2019
Fashion Show
New York, NY
50 - 100 Attendees
From Rye Workshop
To commemorate the launch of the fashion collaboration between lululemon and the high-end designer Roksanda, our team was tasked to fully create and design a space and programming that featured the products IN MOTION. To do so, we transformed a gallery space into one-part runway show, one-part dance performance and one-part traditional gallery. The end result: a collaborative, moving and striking display of humanity in motion against a backdrop of organic greens and technical projections. This project stretched every one of our creative fibers, from choreography to space design, to florals and lighting. The launch of the line was met with huge success and marked a new era of high-end collaborations for one of our favorite lifestyle brands. Our Role: Creative Direction, Design, Production, Floral Design, Choreography Management, Catering and Beverage Management, Venue Management, Installation Design
Event Team
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