The WOW Factory

Get ready to be amazed at The WOW Factory—an innovation laboratory by Sony that immerses you in cutting-edge creative and technological concepts developed with a spirit of open-minded and unbridled experimentation. Beginning on March 12, 2017 at the SXSW Interactive Festival, a breeding ground for new technologies and creative ideas, Sony introduced its latest prototypes incorporating cutting-edge technologies, as well as projects that are still in the development stage. Visitors were able to enjoy and experience the interactive and entertaining exhibits showcased by Sony, which focuses on developing products that exist at the closest point of contact with its customers and resonate with them at an emotional level, and on placing those products in the hands of customers around the world. Behind the scenes with Sparksight: https://sparksight.com/blog/sxsw-recap-sony-wow-factory/ https://sparksight.com/blog/sxsw-sony-wow-factory/