To promote Bravo TV’s new series BUYING IT BLIND, NBC wanted to do something BIG that would capture consumer and media attention outside of the standard media buy or OOH placement.
OOH media is often imagined in the confines of what is available, and limited to ‘available real estate.’ At the Bait Shoppe we like to break the rules, so we set the ambitious goal of creating our own OOH real estat
