LYFT CES

Our objective was clear - Position Lyft and the open platform ride sharing app as a leader in the self-driving industry/autonomous vehicle space while making a CES-Specific Splash! Success was measured in awareness, buzz and engagement at the but standing out at CES is not easy, with over 4,400 exhibiting companies and 2.7 million square ft of exhibition space. For context on our thinking - owning a car used to be a metric of success. The social pressure of having your first car, and the freedom that a car can give you has influenced our society since the invention of the automobile. For example, In 1983, 92% of 20 to 24-year-olds had driver’s licenses. Today it’s just 24%. Through an authentic brand experience we hoped to raise awareness about LYFT AV (autonomous vehicles) and the future of transportation in a world without car ownership. Ultimately, we constructed a 40x40 footprint mixing elements from a traditional parking lot with references from an art museum to create a visually impactful experience which consumers could interact with while they waited for their AV rides.