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Howard Johnson Pop Up
August 2019
Collaborators
Pop Up
New York, NY
Overview
From LEVEL Events
We designed and produced a two day pop-up experience in New York for the. reveal of Howard Johnson's redesigned rooms which featured the first ever all-candy hotel room with 80,000 M&Ms, 4,125 feet of sour tape, 110 pounds of butterscotch and more!
Among other photo ops, one of our favorites was a swimming pool filled with 30,000 "marshmallows."
Everything came together perfectly to engage guests with the brand's sweet, nostalgic feel.
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