Bon + Viv Chicago Takeover

To bring BON & VIV Spiked Seltzer directly to consumers, The Engine Shop created a sampling event that takes place in a variety of accounts around the Chicago area. The sampling occurred in conjunction with the kick-off to the Bears’ season and Thursday Night Football, helping launch the partnership between BON & VIV and the NFL. The brand traveled around to local favorite sports bars in the city, where they were on hand to sample and provide the house with a round. To further drive consumers to the sampling locations and build brand recognition, the Engine Shop created a mobile vehicle that traveled to popular destinations dishing out ultimate treasure, BON & VIV Spiked Seltzer x NFL branded swag.