Moments that Matter Campaign

Retail is changing, and the shopping experience is no longer defined by the retailer; it's defined by the customer. Research shows that certain moments in the shopping journey are more likely to impact a customer's level of happiness. These moments can influence how brands develop unique, seamless, omni-channel experiences from online retail to augmented reality and social monitoring. To demonstrate this paradigm, Echelon designed and constructed a tech-fueled sunglasses buying experience for Accenture, conceived to determine and capitalize on the Moments that Matter. The demo walks participants through the entire sunglass shopping experience, which includes "trying on" shades via Accenture's custom AR application to more effectively engage customers. After a successful launch at Dreamforce 2019 in San Francisco, the Moments that Matter mobile tour lead Echelon to fabricate additional demo units for activation in Las Vegas, New York, London, Cannes (France), and Sydney (Australia).