The Beer Growth Initiative Launch - Experiential Activation in Austin, TX | The Vendry

The Beer Growth Initiative Launch

September 2019
Experiential Activation
Austin, TX
From O Hello Media
The Beer Growth Initiative is the collective of all beer brands within the industry's three trade groups - The National Beer Wholesalers Association (NBWA), Brewers Association (BA) and Beer Institute (BI), which announced its formation and the initial market launch of its “Beers To That” consumer campaign. To celebrate, Motive produced a launch event at Austin's, Pershing, which was designed to
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