Adidas-World Series 2018

Adidas wanted to use the stage of the World Series to celebrate their athletes & elevate the brand. To add to the excitement, Adidas wanted to produce custom premiums that corresponded to events that happened throughout each game. Lake Retreat (a social content marketing agency) created a campaign that crossed the space between physical & digital to coincide with real-time performances of Adidas athletes for each game of the World Series. When Adidas players performed well the fans benefitted. Lake Retreat implemented a social media strategy that incorporated the athletes, giveaways, and hidden codes in order to receive premiums that were tucked away in beautifully branded vending machines. The machines were stationed at popular sports bars in Los Angeles and Boston, and fans would receive exclusive codes that were leaked on Instagram in order to unlock the vending machines after an Adidas athlete did something great in the game. After the big play, @AdidasBaseball would post an image with a hidden code and people with the code would rush to the vending machine to unlock their free swag. OA Experiential sourced state-of-the-art touch screen vending machines in which the content could be swapped out within minutes to reflect relevant plays from the game. Daily social codes and clues were released daily on @adidasbaseball channels in order for fans to unlock premiums. Simple in nature, but a lot of programming and last-minute updates were needed to be timely and relevant.