Target x NYFW

September 2016
Experiential Activation
New York, NY
From Napkin Killa
One of the most memorable events I've done was during New York Fashion Week 2016 for Target. The space was built out to be a swanky piano lounge. The walls were decorated with over a hundred celebrity portraits drawn by yours truly, similar to one of those old timey Midtown steakhouses. The VIP opening party was packed with all the celebrities, such as Kendall Jenner and Emily Ratajkowski, posing for photos with their portrait on the wall; accompanied by performances from Queen Latifah, Rufus Wainwright, Paul Shaffer, and many more. After the star-studded launch party, it was open to the public for the rest of the week. Runway show attendees could come hang out and get a portrait, then there would be performances in the evening. The activation was a massive success and a major hat tip to David Stark Design for pulling it off!
Event Team
Agencies & Vendors