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Fox: Captain Underpants
May 2017
Collaborators
Experiential Activation
Los Angeles, CA
200 - 500 Attendees
Overview
From The Great Company
20th Century Fox Home Entertainment partnered with GreatCo to create the ultimate Captain Underpants treehouse experience for Mommy Bloggers and their kids.
We transformed our HQ with Captain Underpants themes and scenes and programmed good 'ole wholesome FUN tailored to make guests feel like VIPs. We designed a variety of "shareable moments" for Mommy Bloggers to get the word out: kids played in a mini-carnival, learned animation with a lead Dreamworks' animator, and enjoyed a special screening, popcorn and all. Tra-la-laaaa~!
The results:
120+ Family-focused influencers in. attendance
2x Social media posts within 24 hours
#1 Ranking in home media sales after the event
Event Team
Agencies & Vendors
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