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Microsoft Gears 5 Launch Event
September 2019
Collaborators
Experiential Activation
Los Angeles, CA
Overview
From O Hello Media
In early September, Microsoft is launching Gears 5, the latest installment of Xbox’s blockbuster Gears franchise. To celebrate, Becore helped to design and produce a community event called Gears Ink. They took over L.A.'s Container Yard Venue and turned it into a tattoo parlour along with opportunities for Gears fans to get pre-release hands on with Gears 5, receive a permanent Gears tattoo, meet the cast of the game and more. This was one of Xbox's highest profile moments of the year.
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