Popsugar x Gillette - Product Launch in Los Angeles, CA | The Vendry

Popsugar x Gillette

March 2019
Product Launch
Los Angeles, CA
500 - 1,000 Attendees
From AGENC Experiential + Digital
THE BRIEF The Joy Razor is a little win for women who just want to shave and then move on with the rest of their day. We were tasked to create a super-sharable pop-up to launch Gillette’s newest razor brand, Joy, as a collaboration between joy and Popsugar. OUR IDEA We took the idea of Joy and created a choose-your-own-adventure mechanic that directed guests through a day full of “small wins” lik