MOFAD City
October 2016
Collaborators
Experiential Activation
New York, NY
Overview
From All of it Now
All of it Now designed and installed an immersive experience within Infiniti’s Q50 (2016) and later the QX30 (2017) at the Museum of Food and Drink in Williamsburg, Brooklyn, New York. Utilizing advanced projection mapping, the front and side windows were transformed into vibrant HD displays, taking the user on a culinary journey through multiple cities inside the car. Alongside the car AOIN developed a kiosk app that facilitated experience playback, customer outreach, and collected usage statistics.
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