2017 Cotton Bowl

OrcaVue and The Marketing Arm came out in full force to provide a memorable experience for college football fans at the 2017 Cotton Bowl. With massive interactive Goodyear fan installations setup on either side of AT&T Stadium, home of the Dallas Cowboys, fans coming in from all around could enjoy the experience. Goodyear fan installations were all designed around Goodyear tires, both industrial and commercial tire variants. For the industrial Goodyear tires that were larger than a grown-man, OrcaVue created unique photo opportunities by suspending these massive tires in ‘action positions’ that created the illusion that participants were moving the tires themselves. From powerlifting to tire flipping, fans displayed superhuman feats of strength as they lifted half-ton Goodyear tires with ease. OrcaVue also provided 180 degree curved branded backdrops for each of the 6 mammoth tire installations, so that Goodyear branding was featured in all fan photos. The most popular interactive Goodyear fan installation was the tire throw, in which fans had a blast throwing Goodyear footballs through Goodyear tires. Top-of-the-line Goodyear commercial tires were hung from trussing that featured mesh Goodyear branding across the top. On top of building and setting up all the Goodyear tire installations, OrcaVue also coordinated the delivery and installation of huge tire archways that were specially fabricated so that fans could walk underneath and pose for pictures.