From Movement Strategy
The Get Animated Invasion took place in NYC during New York Comic-Con. Over the course of four days, we transformed a 6,000 square foot retail space into an immersive Instagrammable cartoon dreamland. We had eight unforgettable cartoon realms including Bugs Bunny’s forest, a Flintstones Ice Cream Bar, a Marvin the Martian Planet X filled with custom-designed Funko Pop! Toys, and so much more.
The first-ever Get Animated Invasion was a massive success with lines around the block all weekend, amazing press, significant influencer attendance, and excitement from partners from around the world eager for the next pop-up.
Across digital and social the campaign drove over 40 million impressions.