Reality Reimagined

Enter another world. The world of the Cadillac XT4. You are invited to a physical experience where art, technology and joy merge into something greater. Nature, color and light fuse together, provoking you to rethink what’s real. What’s possible. What’s next. This is a celebration of firsts – the first ever collaboration between Cadillac and Hfour Studio inspired by the first ever Cadillac XT4. This is where a world of never-ending wonder begins. This portion of the campaign spiked web traffic by 3600% and netted the brand more than 3 million organic social media impressions from experiential engagement and social conversation.