Reality Reimagined

November 2018
Tradeshow / Expo Activation
Long Beach, CA
5,000 - 20,000 Attendees
 
Overview
From Hfour Studio
Enter another world. The world of the Cadillac XT4. You are invited to a physical experience where art, technology and joy merge into something greater. Nature, color and light fuse together, provoking you to rethink what’s real. What’s possible. What’s next. This is a celebration of firsts – the first ever collaboration between Cadillac and Hfour Studio inspired by the first ever Cadillac XT4. This is where a world of never-ending wonder begins. This portion of the campaign spiked web traffic by 3600% and netted the brand more than 3 million organic social media impressions from experiential engagement and social conversation.
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