Etsy X JetBlue Pop Up Craft Station

For this pop-up interaction, we braved the security lines at JFK’s Terminal 5 to showcase the launch of Etsy Studio and it was worth every ounce of sweat! In this space, we custom-designed a central creative desk that housed the materials for all kinds of craft projects to keep you amused while you waited for your next flight. Custom craft benches flanked the unique space to give you the space to stamp, draw, create postcards and travel bags. The fun kept coming when the team provided little “craft packs” that were specifically designed for executing on your tray table while in flight. This project was the perfect crux of production x creativity and was one of the most rewarding to see “in-action” as people came together over the art and fun of crafting together. Our Role: Creative Direction, Design, Production, Custom Builds, Styling