Clearly @ Squamish Valley Music Festival

As a sponsor of the Squamish Valley Music Festival, Clearly was looking for a fun and engaging way to reinforce their new brand, capture data, and enhance the overall festival experience while connecting with the millennial audience. Wildfire developed the concept and produced and executed the following idea. Attendees at the Squamish Valley Music Festival were treated to an oasis amongst the festival chaos and a unique opportunity to receive a personalized souvenir. Consumers were invited to recharge their phones and themselves in the Clearly branded lounge and had the opportunity to receive a personalized tank top with the photo of their choice just by sharing on Instagram with hashtag #SeeLifeShine. All guests who registered received a free pair of Clearly blue sunglasses and were entered to win a $300 gift card from Clearly. Here are some results from the festival. • 100,000+ exposures • 2,000+ consumer interactions • 866 contest entries • 1,000 tank tops processed • 8,500 sunglasses distributed