Ferragamo: Emozione Fragrance Launch

To launch Salvatore Ferragamo’s fragrance, Emozione, we secured a private mansion on Manhattan’s Upper East Side, and produced a VIP event, hosted by Giovanna Gentille Ferragamo. Ferragamo invited 24 guests for an intimate gathering, which began with cocktails and conversation. Our goal was to launch the fragrance with unexpected theatrics. To achieve this, we dimmed the lights during cocktails – much to the surprise of guests! Next, an original film told the emotional story of love, intrigue, and passion through the lens of Ferragamo Emozione. The gorgeous projections became increasingly more intense until the entire room and all guests were fully immersed in the content. At the end of our video installation, models entered the room with trays of the fragrance for all to enjoy. Finally, to conclude the evening, we invited guests into the dining room for an exquisite seated dinner, and an opportunity to meet Signora Ferragamo.