Melissa Gonzalez is a pioneer in bringing the pop-up retail format to the mainstream. She is the founder and CEO of The Lionesque Group, a firm of award-winning retail strategists and pop-up architects™ as well as a Principal and Shareholder in MG2, a global architecture firm.
Beginning with a deep dive into strategy, Melissa helps clients rethink environments and in-store experiences to convey compelling stories – ones that animate discovery and engagement – attracting new customers, elevating ...