Virtual event entertainment, such as a short meditation break during a conference, can be slotted into the overall program, or it can be presented as a separate congruent option that attendees can tune into throughout the event whenever the mood strikes.
Consider incorporating an activity that includes a mailer like a box of snacks or some swag that relates to the entertainment like sunglasses or glow sticks for a musical performance.
Tailor the virtual entertainment to your specific event—don’t just copy what everyone else is doing. In order to stand out from the digital clutter, you’ll need to get creative and use insights about your audience to program the right entertainment.
Consider booking a visually engaging act that guests will be compelled to share by posting videos and photos on social media. For example, book an illustrator to create artwork in real time during virtual panel discussions and speaker presentations. This provides an entertaining, informative, and totally shareable experience for attendees.
Use virtual entertainment as a way to incorporate sponsorships and partnerships into your event through banner ads, graphics, and swag.
Certain virtual event entertainment acts such as magicians should ideally perform for about five to six minutes to keep attendees interested. Instead of programming one lengthy show, plan a variety of acts and activities.