Leigh Lucas, Author at The Vendry Memo

Spotlight

Virtual Event Spotlight: Rock the House for Animals

After a decade of producing The Humane Society of the United States' annual fundraising galas, Eventique met the challenge to put on a fully digital event.

By Leigh Lucas | May 14, 2020

Spotlight

Virtual Event Spotlight: CGI U At Home

Empire Entertainment had four weeks to make global event CGI U virtual. It was a huge success with over 4,000 live viewers.

By Leigh Lucas | May 11, 2020

Spotlight

Virtual Event Spotlight: Domopalooza

WEBB Production transformed Domopalooza, an in-person event for 3,000, into a 100 percent digital event.

By Leigh Lucas | May 11, 2020

Spotlight

Virtual Event Spotlight: Simmons Leadership Conference

When a sell-out crowd of 3,000 were paid up for the annual Simmons Leadership Conference, Joe Faulder of Projection helped pull off an entirely virtual experience, in only 5 weeks.

By Leigh Lucas | May 8, 2020

Spotlight

Virtual Event Spotlight: We’re Magnetic on How to Produce Creative Events for a Creative Community

From We’re Magnetic CMO Eric Wilson, we learn about Drag Brunch, a virtual event with Klarna and hosted on Facebook Live.

By Leigh Lucas | May 7, 2020

Spotlight

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Virtual Event Spotlight: GG & CO. for SourceDay’s Series B Funding Celebration

To celebrate Austin-based start-up SourceDay's Series B funding round, GG & CO. put on a special virtual event on Zoom with live entertainment.

By Leigh Lucas | May 4, 2020

Launching our Guide to Virtual Event Services & Experiences

Browse our directory of virtual event services and experiences for you to hire for your event.

By Leigh Lucas | April 27, 2020

How To

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A Guide for Producing Successful Digital Events

While a virtual event will be a different experience, with the right kind of preparation and platform, you can turn this “problem” into an entirely original experience that accomplishes your objectives.

By Leigh Lucas | April 6, 2020

How To

How the Coronavirus Is Affecting Event Pros

As the coronavirus outbreak forces mass event cancellations and postponements, the industry faces economic damage and uncertainty

By Leigh Lucas | March 19, 2020

Spotlight

Bronwen Smith of B Floral: Building a Great Team and Successful Events

After a career on Wall Street, Bronwen Smith embraced her passion for floral design and created B Floral. That was nine years ago. Now her clients include: Netflix, Amazon and many more.

By Leigh Lucas | March 17, 2020

How To

Coronavirus: A Guide for the Event Industry

We hope you find this guide helpful as you consider next steps for events-in-progress and scheduled future events. Here are strategies for decision-making, communication, event insurance, digital solutions, and more.

By Leigh Lucas | March 9, 2020

Spotlight

What It’s Like to Design the Oscars

Derek McLane has designed over 360 productions on Broadway, off-Broadway, international and regional, and television. Six Oscars have featured his scenic design. This is his story, as told to The Vendry.

By Leigh Lucas | February 9, 2020

How To

9 Practices For Environmentally Sustainable Corporate Events

We've collected advice from leaders in the corporate events industry—from catering to production, from fabrications to florals. Maggie Balcerzak of Pink Sparrow, Lindsey Neff of Larkspur Botanicals, Rob Pausmith of Très LA Group, Dera Lee of Dera Lee Productions, and Saadia Zahid of Studio 525 share their best practices for sustainability.

By Leigh Lucas | January 29, 2020

Spotlight

Facebook’s Event Planner Leslie Smith on Her Unique Professional Background and Colorful Creative Process

Leslie Smith is an Event Marketer at Facebook. With an international career of 10 years of event production spanning the globe from Europe to the U.S., she has gained insight on crafting unforgettable and unique events.

By Leigh Lucas | January 21, 2020

Spotlight

Brooklyn Balloon Company’s Robert Moy on Innovation and Balloon Art for the Jonas Brothers Reunion Tour

Robert Moy is the founder of Brooklyn Balloon Company. He has created balloon art for A-list celebrities and corporate clients like Gucci, Nordstrom and Pandora.

By Leigh Lucas | January 14, 2020

Spotlight

The Magic of Corporate Events with Illusionist Mike Super

Mike Super is an illusionist and the winner of NBC series Phenomenon and a finalist on America’s Got Talent. This is his story, as told to The Vendry.

By Leigh Lucas | January 10, 2020