Google may have debuted their first smart glasses in 2012, but the technology is only now starting to gain momentum. Microsoft, Apple, and Facebook are all developing their own products. But what are smart glasses, and will they be coming to an event near you?

The 2021 iHeartRadio Music Festival, which went took place Sept. 17-18 at T-Mobile Arena in Las Vegas, set the stage for what hybrid music festivals can deliver to both attendees and brand sponsors with in-person performances and experiences for consumers. Hosted by Ryan Seacrest, the festival also included a daytime stage and brand experiences at the new AREA15 experiential retail and entertainment complex.