Jingle Hell's - An Anti-Holiday Bar

Syfy described its twisted show, Happy!, as a f*cked up holiday story set in a seedy version of NYC. So to create buzz for its premiere, we created a f*cked up holiday bar – right in the heart of the Lower East Side. Welcome to Jingle Hell's. We totally transformed an ordinary bar by installing a drop ceiling and hanging 32,000 ornaments and 2.5 miles of garland amidst naked barbies, empty pill bottles and liquor bottles. (All for a 10-day run.) Then we filled the bar with more specific photo-worthy moments – a boarded-up fireplace and torched tree, a taxidermy wall full of Santa's reindeer, and a f*cked up Santa's Workshop. From drink menus, coasters, shot glasses, and matchbooks to over 40 pieces of original wall art, we reimagined every detail - even programming like Dirty Caroling, Krampus Karaoke and Ho Ho Bingo. But the real jewel: We created a custom arcade game called Cheer Hunter, in which you shoot down snowmen, reindeer and even the toys right out of elves' hands.