Sephora Times Square Opening Party

The new SEPHORA Times Square flagship opened in May with the help of 23 Layers, they incorporated Sephora's new campaign, "We Belong to Something Beautiful" into all aspects of the event, with a twist on the iconic New York theme. Guests decorated leather backpacks with custom embroidery, embossing, patches and typography. Pinch Food Design served hot dogs wrapped in decorative paper, elevated "street pretzels" and color-changing cocktails.