Jack Daniels x F1
November 2025
Collaborators
Experiential Activation
Las Vegas, NV
500 - 1,000 Attendees
Overview
From On The Record
During Formula 1 Las Vegas weekend, the venue hosted a complete corporate buyout and transformation for Jack Daniel's, converting the space into "Jack's Garage," an immersive F1-inspired brand experience. The event featured custom scenic installations, branded activations, VIP hospitality, and a headline performance by Disclosure, showcasing the venue's ability to accommodate large-scale experiential marketing campaigns, corporate events, product activations, and exclusive private buyouts.
Event Organization
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