Bespoke Netflix Running Point

Tractor Vision helped bring Netflix's Running Point fan experience to life through a series of large-scale branded environments inspired by the energy of professional basketball. The build featured multiple custom scenic structures, including oversized printed logo walls, dimensional title treatments, and a striking wave-textured photo moment with gradient finishes and dimensional branding designed to create highly shareable guest interactions. Throughout the space, custom-built sponsor environments transformed brand activations into immersive experiences. Sephora's footprint included branded double-sided structures, custom makeup mirror stations, locker room-inspired elements, benches, counters, and fully clad truss features that blended beauty with sports culture. At the center of the experience, a custom half-court basketball activation featured engineered backdrop walls rising over 26 feet tall, creating a dramatic arena-like atmosphere. Together, these elements transformed the venue into an immersive environment that celebrated the world of Running Point while seamlessly integrating partner brands through custom fabrication, scenic construction, and experiential storytelling.