Prescreening NOVOCAINE
March 2025
PR Event
Los Angeles, CA
200 - 500 Attendees
Overview
From Konstantin Karyakin
NOVOCAINE • A Pain-Free Experience Like No Other 🔥
At the exclusive pre-premiere event for NOVOCAINE, where the main character fears no pain, we designed a one-of-a-kind activation zone that pushed boundaries—without actually hurting anyone.
One of our robots branded guests’ arms with the word NOVOCAINE using a glowing-hot stamp, complete with red-hot metal, rising smoke, and the illusion of burning flesh. Another robot filmed the entire “ordeal” on video. The best part? It was 100% painless. Just like the hero of the film, our guests felt nothing.
At NovaTech, we craft mind-blowing installations and immersive experiences that defy expectations.
