Attentive eTail 2026

At eTail 2026, a leading eCommerce and retail-focused conference bringing together top brands, marketers, and technology partners, Trackside Sim Racing supported Shopify as a white-labeled experiential activation partner. The simulator experience was integrated into Shopify’s presence on the show floor, enhancing their ability to attract and engage attendees in a highly competitive environment. The activation introduced a high-energy, interactive element that stood out among traditional booth formats, drawing consistent foot traffic and creating a natural gathering point for attendees. Participants engaged in competitive racing sessions, which generated excitement, encouraged repeat interaction, and fostered a strong spectator presence around the booth.