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Nike The Energy Run

June 2024
Product Launch
Los Angeles, CA
 
Overview
From IDEKO
We worked with Nike and design partner Becore to produce The Energy Run, which celebrated Global Running Day and the release of the Pegasus 41 running shoe in Santa Monica and Chicago. In LA, over 1,500 runners participated in the 3-mile run, followed by post-race festivities on the Santa Monica Pier, including a performance by SOFI TUKKER and a drone show above the Pacific Ocean. In Chicago, 500 locals ⁠participated in a 3-mile shakeout run followed by a celebratory rooftop party featuring music, refreshments, and swag. ⁠ We handled production, permitting, logistics, fabrication, and printing to help bring both experiences to life for the running community.
Event Team
Agencies & Vendors
  • Planning & Production
    IDEKO
    New York, NY and Los Angeles, CA
  • Experiential Agency
    BeCore
    Los Angeles, CA
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