T-Mobile at Stagecoach Music Festival

We were honored to step in and support our clients at CAA Brand Consulting when they won a large T-Mobile account this year, starting with a great new display at the Stagecoach Music Festival! Working with a newly inspired creative design, we fabricated a themed backwall using wood planks, and direct printed the festival skyline onto the left wall. Custom branded guitars and cowboy hats added to the country music theme, while 2 larger than life custom made “Vegas” style signs lit up the corners and announced talent visits. Our 24’ bar was skinned with the same wood planks, and the back bar structure was made to create a sense of depth, with a print of the festival grounds on the back wall, accented by Magenta neon. 2 life-sized Magenta horses flanked the T-Mobile hospitality tent, where the coveted T-Mobile chairs were given away in record time. The lounge included ample soft seating, drink rails with built-in Magenta under-lighting, and branded phone charging units throughout. A chain stitching activation allowed attendees to customize unique T-Mobile bandanas, and other swag as well. Thousands of festival goers visited the T-Mobile Magenta Lounge over the 3-day festival and our clients, and the brand, were over the moon with how it all turned out!