Prairie Organic Spirits - SOBE WFF

February 2024
Experiential Activation
Miami, FL
20,000+ Attendees
From Push Play Creative
Push Play collaborated with Prairie Organic Spirits to bring their vision to life at the 2024 SOBE Wine & Food Festival. This was done by creating a stunning prairie-themed tasting pop up that captured the attention of over 65,000 attendees and served more than 3,000 drinks. To complement the display, 30 types of locally sourced plants were incorporated into the setup, creating an engaging showcase that embodied the core essence of the Prairie Organic Spirits brand.
Event Team
Agencies & Vendors
  • Experiential Agency
    Push Play Creative
    Multiple locations
  • Photography
    Hunt + Capture
    Palm Springs, CA
  • Florals & Design
    Apricot Floral
    Minneapolis, MN

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