Gamescom 2023

takeover at The ASH Köln MesseCity, strategically positioned just steps away from the Gamescom for Business entrance and adjacent to the local train station. This location allowed us to generate over 20,000 unique impressions from Gamescom for Business attendees and more than 40,000 unique impressions from consumers visiting Gamescom Entertainment. Our inspiration stemmed from a commitment to our 'Made with Unity' creators, whom we aimed to put in the spotlight as advocates for Unity and their own brands. The decision to take over The ASH was driven by a desire to challenge conventional event norms at Gamescom. Rather than featuring Unity-led demos, we reimagined the space to serve as a retreat from the convention hall, placing our 'Made with Unity' creators at the forefront. These creators, who may not have had the opportunity to present at Gamescom without Unity's support, were given a valuable avenue to shine and showcase their success.