Meta @ Scale Virtual Tech Conferences

@Scale is a series of global, virtual technical conferences for engineers working with systems that are designed for scale. The series was created by Meta to build community within the engineering industry by providing an open, public forum for engineering leaders across brands and disciplines to share their expertise through talks, panels, Q&As and corresponding blog posts. @Scale is produced by Hit Play on an ongoing basis, with a different topic each month. From conference marketing, attendee management and website design, to all production needs—speaker management, recording, editing, pre and post video production, presentation design, and livestreaming—Hit Play manages it all. In the last year, @Scale has hosted nine events, with 165 speakers from eight countries, presenting 111 sessions that resulted in over 15,000 direct impressions, 10,000 livestream attendees and 65,520 post event video on demand views. The @Scale audience has tuned in live from countless time zones and 68 countries, including India, Australia, Israel, Japan, Romania, Germany, Mexico, Panama and Tanzania, to name a few.