REI at Boston's 10k for Women 2023

One of our favorite days of the year is the Boston 10K for Women! Each year, we work with our partner REI to produce an activation that invigorates runners before the race and helps the celebrate and recover post-race. Each year, we push ourselves to kick up the space a little bit more and this year was no exception. The theme of the activation was encouraging runners to let their inner sparkle show through and fostered this through many elements (including actual sparkles)!